About JoinNow

Building the Bridge

Founded by Lars — 25 years of DACH enterprise experience, a Bangalore delivery arm run by his wife, and a simple conviction: great Indian engineers and great European companies belong together.

What we stand for

Mission, insight, values, location

The four ideas that shape every engagement and every conversation we have with clients and talent.

Mission

Make cross-border tech staff augmentation and outsourcing seamless, compliant, and culturally aligned — starting with DACH, open to the world.

Insight

Professionals who understand DACH work culture and project processes are uniquely valuable — they bridge the cultural gap that makes generic outsourcing fail.

Values

Transparency, quality over quantity, and genuine career partnerships — not transactional placements.

Based in Dubai

JoinNow is headquartered in Dubai, UAE. Talent operations in India are handled through a fully compliant partner setup in Bangalore.

The Journey

Two decades in the making

25 years in DACH

Enterprise projects across Germany, Spain, Cyprus, and Dubai

The first hires

Indian engineers join Lars's own client projects

Bangalore office

His wife's company handles hiring, payroll, and compliance

JoinNOW

The bridge opens — Dubai contracting, Bangalore delivery

3 hubs — Dubai · Bangalore · DACHFamily-run delivery armFounder-led since day one

Meet the Founder

Lars Krueger, Founder & CEO of JoinNow

Lars Krueger

Founder & CEO

linkedin.com/in/larskrueger

25 years as an independent software engineer working with enterprise-level DACH clients across Germany, Spain, Cyprus, and Dubai. Over time, Lars started hiring Indian tech professionals for his own projects — and quickly realised the gap in the market: great Indian engineers with real DACH experience, but no structured bridge to connect them with European companies.

The personal connection runs deeper than business. Lars's wife is Indian — and through their time together, she built her own company in Bangalore: a professional outfit with a dedicated office, managing hiring, employment contracts, compliance, and payroll end-to-end. Her company is the Bangalore delivery arm behind JoinNow. It's a family business — and that means every client and every candidate gets the kind of care you only get when founders have real skin in the game.

JoinNow operates as a staff augmentation and outsourcing provider — not a freelancer marketplace. Talent is primarily employed through the Bangalore partner, giving clients a single, compliant engagement with no cross-border employment headaches. Because of Lars's decades in DACH enterprise, German, Austrian, and Swiss clients are the primary focus — but the model works globally.

Join the Bridge

Whether as talent or as a hiring company — become part of the India-Europe tech community.